MyTyles is an Online Retailer in the tiling industry based out of Bangalore, India. The first Indian tile company to offer tiles in both online and offline stores, transparency, variety, and perseverance form the backbone of our organisation. Bringing together a wide range of imported and homegrown tiles from the finest manufacturers across the globe has allowed us to cater to the needs of a modern homeowner.
Since 2016, we have been committed to a vision of a world where Indian consumers can shop for tiles from the comfort of wherever they are over taps and clicks. Showcasing little known, historical, ethnic and trending items together under one brand name is only the first step in that direction.
Biren Agrawalla, the founder of MYTYLES, is a dynamic entrepreneur with a B.Tech in Information Technology (VSSUT, Burla, Odisha). After honing his skills in Business Intelligence tools at Tata Consultancy Services for 4 years, Biren pursued his passion for business by launching MYTYLES in 2017.
His vision was clear: to revolutionize the tile retail industry through an innovative online platform. Biren’s deep understanding of retail customer behaviour, combined with his strategic mindset, has been instrumental in MYTYLES growth and success.
Driven by big ambitions since childhood, he possesses the right attitude and aptitude to make a significant mark in the e-commerce sector. Under his leadership, MYTYLES continues to set new benchmarks in the industry, reflecting his commitment to excellence and innovation.
Bengaluru, Karnataka,
India
68
Construction and Home
Improvement
Digitalisation, Equal pay for men and women, Covid-19 Welfare Funds
To become the enablers of customer-centric digital transformation in the tiling industry, to
Evolve with the changing needs of the modern-day consumer to become a leading digital hub of the hottest designs that garner appreciation on a global scale. We believe digital purchases are a byproduct of trust and therefore bringing the process online will push India closer to its destination: #DigitalIndia
From our work culture, product pricing, to our relationships with our growing clientele, transparency has been a virtue that is infused into every layer as an organization.
Beyond digitalization, growth serves as a primary driving factor. It brings us the motivation to attract tremendous opportunities, challenge stereotypes, and foster a culture of innovation.
Bringing a fragile item to the digital marketplace involves challenging the status quo and therefore, requires a high degree of perceptivity and perseverance to market readiness.
Foresightedness helps us predict the forthcoming challenges and opportunities, adding structure to everyday communication and facilitating innovation.
The Executive team at MyTyles devoted itself to finding viable problems in the domestic tiling market. Researching the implications, the consumer’s needs both met and unmet, as well as understanding the genuine gaps and the challenge was tedious but the major trend lines did emerge. MyTyles was registered shortly thereafter.
The Executive team at MyTyles received its first order in June 2016 worth ₹18,000. The second-order did not show up until September 2016. Within those odd months, the executive team worked towards creating the online store, receiving critical feedback from clients, and moulding the values of the organisation.
The first showroom for MyTyles was set up in 2017 at Ramamurthynagar, Bengaluru. The overwhelming response to seeing the products in person had grown validating the business model.
In lieu of the growing consumer appetite for global trends, the need to experience products in person, and the massive projects, the store went through a major expansion.
After closing a major gap in the operational hierarchy and inventory management, MyTyles opened its doors to a brand new 10,000 sq ft showroom in TC Palya, Bengaluru, making it a one-stop-shop for the modern homeowner’s tiling needs.
Equip more people to shop for tiles independently and hit the benchmark of 1,00,000 online orders with the help of digital transformation.