Choosing the right tiles can be a game-changer for your home. In India, the choice between branded and non-branded tiles is significant. Branded tiles offer consistent quality, innovative designs, and reliable after-sales service, while non-branded tiles are more affordable but may vary in quality. This blog discusses these differences, providing insights to help you make an informed decision that aligns with your vision and budget.
By Biren Agarwalla

Wed , Oct 04 , 2023

5 min read
Building a home is an adventure that is both exciting and challenging. Many homeowners face challenges such as selecting the right materials, budgeting, and ensuring project timelines are on schedule. Selecting quality tiles can make a huge difference in tackling some of these challenges. Good-quality tiles give your house a stunning look while offering benefits like durability, slip, moisture and stain resistance, and the cost associated with maintenance. In the Indian market, the decision between local tiles vs branded tiles plays an important role in the construction process. In this blog, we elaborate on the differences between branded and non-branded tiles and provide insights to guide your selection process.
Branded tiles are products made by well-known companies that stand for quality and innovation. These tile brands invest in modern technology and ensure strict quality control to produce the best-quality tiles in accordance with industry standards. In India, the tile market has some of the big brands that come in a variety of designs, sizes, and finishes according to the choices of consumers. Brands producing tiles guarantee durability, aesthetic appeal, and assured after-sales service, which makes them a favourite for many home owners and builders.
Non-branded tiles are manufactured by small regional manufacturers. These local tiles are relatively cheaper than branded tiles. Therefore, they are a good choice for budget-conscious consumers. However, the tile quality of normal tiles is not uniform because the quality control measures are not as stringent as those followed in the case of branded tiles. This variability might lead to design, size, and finish inconsistency, which might affect the installation's overall look and durability. Non-branded tiles are generally cheaper, but their quality has to be analyzed carefully to make sure they satisfy the specific demands of your project.
Understanding the differences between these choices is important in making an informed decision. Below, we have broken down the key differences that are crucial when deciding between branded vs. non-branded tiles.
Parameters | Branded Tiles | Non-Branded Tiles |
Quality | Manufactured with stringent quality control, ensuring uniformity in size, color, and finish. | May exhibit inconsistencies due to less rigorous manufacturing processes. |
Durability | High durability owing to superior materials and technology, often lasting longer. | Durability can vary; may require earlier replacement. |
Design Options | Offers a wide array of designs, patterns, and finishes, catering to diverse aesthetic preferences. | Limited design variety due to constrained production capabilities. |
Price | Generally higher, reflecting quality and brand assurance. | More affordable, appealing to budget-conscious buyers. |
Availability | Widely available through extensive distribution networks, ensuring consistent stock. | Availability may be limited to specific regions, with potential stock shortages. |
Warranty | Often accompanied by warranties, providing assurance of quality and longevity. | Typically lack warranties, placing the risk on the buyer. |
After-Sales Service | Provides robust after-sales support, including assistance with installation and maintenance. | Limited or no after-sales service, leading to potential challenges post-purchase. |
Sustainability | The best brand of tiles adheres to environmental standards, offering eco-friendly options. | Sustainability practices vary; may not prioritize eco-friendly manufacturing. |
Certifications | Possess industry certifications, ensuring compliance with quality and safety standards. | Often lack formal certifications, making quality assurance challenging. |
It completely depends on your individual preferences; however, choosing between local tiles vs branded tiles requires consideration of several factors beyond budget, longevity, and design preferences. Here are five additional aspects to guide your decision:
The choice of tiles in home construction or renovation is a very important decision that impacts aesthetics and functionality altogether. Branded tiles represent exclusive features such as consistent quality, innovative designs, and reliable after-sales support. For this reason, many homeowners opt for branded tiles. You can make a wise tile selection by doing a thorough analysis of pros and cons for your better option. We, at MyTyles, have a great collection of top-quality tiles to fit every style and budget. Discover our selection today and let us help you transform your living spaces with tiles that are both beautiful and resilient.
Question: Is there a difference between cheap and expensive tiles? |
| Answer: Yes, there are notable differences. Expensive tiles often use higher-grade materials, resulting in better durability, finish, and design precision. Cheaper tiles may have inconsistencies in size, color, and finish, potentially affecting the overall appearance and longevity of the installation. |
Question: How can you identify branded tiles? |
| Answer: Branded tiles are easily identifiable by clear labeling that includes the manufacturer's name, logo, and product specifications. They are sold by authorised dealers who ensure authenticity and provide support for any complaints or queries. |
Question: How can you tell which tiles are good quality tiles? |
| Answer: Good-quality tiles have uniform size, shape, and color. They are free from visible defects like chips or cracks. Checking for water absorption rates, surface flatness, and edge precision can also help assess quality. |
Question: What are non-branded tiles in India? |
| Answer: Non-branded tiles, often referred to as local tiles in India, are produced by smaller, regional manufacturers. They may offer unique designs at lower prices but can vary in quality and durability. |
Question: What are the best-quality tiles available? |
| Answer: The best-quality tiles in India are typically made from high-grade materials, ensuring durability and aesthetic appeal. Porcelain and vitrified tiles are renowned for their strength and low water absorption, making them suitable for various applications. |